guiding memories

with Anya Lawson, Chastine Bagge, Débora Taboada,

Hellen Oliveira, João Guirau e Nívea Pascoaloto.

in a workshop we were challenged to develop a project to the Museum of the City of São Paulo. After we understand the complexity of it, we proposed a systematic intervention that could make it more notable and accessible.

Model 1:200

CHALLENGE

The Museum of the City of São Paulo is a ntework of historical buildings build between the 17th and 20th centuries and spread around several region of the city. They represent remnants of the rural and urban occupation of São Paulo.

Understanding its configuration and its layout in the city, we were challenge to develop a project which could make the Museum more accessible, active and integrated to the city.

Sitio Morrinhos

Museu/Centro de Arqueologia

DPH/PMSP

0 2 km

Casa do Tatuapé

Beco de Pinto

Casa da Imagem

Solar da Marquesa de Santos

Galeria Olido

Chácara Lane

Casa do Bandeirante

Casa do Sertanista

Capela do Morumbi

Pavilhão das

Culturas Brasileiras

Oca

Casa Modernista

Monumento à Independência

Casa do Grito

Sítio da Ressaca

São Paulo's Map with the layout of the Museum of the City's buildings.

CONCEPT:

Everyday we got lost in thoughts when we walking around the city. In its spaces, in its details we have the opportunity to light up memories.

We could say that the city is a great set of fragments which can ignite the memory. And in this explosions we are able to form new and unique experiences.

So, a great answer for this challenge was to bring little fragments of the buildings which compose the Museum to the urban flow, giving the opportunity to citizens create new experiences when getting in touch with installations full of information corresponding to the buildings of the Museum.

STRATEGY:

Then, the strategy would be create a system that integrates the whole museum to the city, making people more aware of the existing of the Museum of the City by the physical and systematic interception in the urban flow.

DEVELOPMENT:

In the first instance, the systematic solution emerged from a new kind of program of the Museum to the city. We proposed an artistic event that has an edital opening opportunities to interventions in the city that could sew better the relation between the Museum and the City.

In the opening of this event and during his exhibitions, we would install an itinerant exhibition composed by 16 interactive installations in square os the historical center and comercial center of São Paulo - places with great flow of people. Each of this installation would show information corresponding to one building of the Museum.

This exhibition would be composed of these 16 installations arranged around a new zero landmark; a compass that directed home installation to its respective construction.

DESIGN:

(1) New Zero Landmark:

guiding people towards the memories

- pointing the direction of each building - participating as a integration center of this itinerant exhibition - giving a new visual identity to the Museum of the City of São Paulo -

New logo to the Museum.

Boundary details: the metal ring to lock and structure the piece.

Material detail: portuguese mosaic.

Esquematic model 1:10

(2) Interactive Installations:

lighting up memories.

- each module was dedicated to one building - there is sensor that light up the modulo when you step in it - it is composed by metal and plexiglass according to the urban context-

0.60 m

2.00 m

plexiglass as information panels of the corresponding building

metallic board with vibration sensor (piezzo)

concrete

metallic cover to the electronic components

pieces and metallic conduits to the electronics components